No, Shah Rukh Khan is not launching his own OTT platform

By Cutacut Editorial Team

KARACHI: Were you one of the many people who went wild when they heard that the King of Bollywood Shah Rukh Khan was launching his own OTT platform called SRK+? If you were, we hate to pop your bubble, but it turns out that Shah Rukh Khan is NOT launching his own OTT platform. Instead, the whole situation was a part of a marketing gimmick. Here is all that you need to know about Shah Rukh Khan’s non-existent OTT venture.

It all began with an ambiguous Instagram post by the Bollywood superstar which read, “Kuch kuch hone wala hai, OTT ki duniya mein (Something is about to happen in the OTT world).”

View this post on Instagram

SA post shared by Shah Rukh Khan (@iamsrk)

The speculation came after the actor had shared a video where he is seen waving to his fans from his balcony marveling over how he is able to pull off gathering such a crowd in front of his house, something no other star can. However, his manager tells him that he needs to reconsider his future because almost all the other stars have joined the OTT bandwagon.

To add to the speculation of Shah Rukh Khan creating his own OTT platform were tweets from many of his colleagues congratulating him on his new venture.

However, soon enough Shah Rukh Khan revealed he is not actually launching his own OTT platform and the ruse was a marketing gimmick. The poster he had shared was actually part of a promotional advertisement and campaign for Disney + Hotstar. The whole point of the advertisement was to show that every kind of entertainment can be found on Disney + Hotstar. 

While fans were a slight bit disappointed with the news that there is no SRK+ OTT platform, they took joy in seeing King Khan on the screen, even if it was for an ad.

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