Purchase for a Cause: Brands donating towards flood relief

By Cutacut Editorial Team

KARACHI: With the country facing one of the worst natural disasters in its history, many citizens are working towards raising funds for the affected. Brands have also joined in on the flood relief efforts by pledging to donate a certain amount of their revenue towards the flood relief efforts. So, if you’re looking to spend money, here is how you can do it for a good cause!

Musk by Mushk Kaleem

The model turned entrepreneur recently announced that the brand will be donating 10% of their profits made in September 2022 to the flood relief efforts. Announcing their initiative, the brand wrote, “Doing our necessary part as our heart goes out to the thousands affected by the floods.”

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Mint Beauty Solutions

If you’re based in Karachi and are looking to get your nails done and a nice blow dry, what better way than to go to a place that will donate 50% of the cost to flood relief efforts? The beauty salon which has branches in DHA, KDA and Clifton took to social media to announce their initiative and explained that they are working with the Edhi Foundation and TCF to help those affected by the floods.

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Esfir Jewels

If you have your eye on buying statement jewelry, there is no place like Esfir. They have some of the most unique and breathtaking designs. And to make things even better is the fact that they have pledged to donate 10% of their profits to the victims of the floods.

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Zayfied has a vast collection of makeup to choose from and there is nothing more satisfying than supporting local brands. To make purchasing even better is the fact that the brand has also pledged to donate their proceeds to the flood victims, “Pakistan needs us and we need to take some serious actions right now!”

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Mohsin Naveed Ranjha

The designer recently launched his new collection with Syra Yousuf as the face. But more exciting than that is the fact that he announced that proceeds from the sales of his Zarlish collection will go to the Bibi Munazza Foundation. The brand has already begun their flood relief efforts and revealed that, “By the grace of Allah, we were able to deliver our first batch of donations to the flood affectees of Lasbella, Balochistan last month. More batches are to follow.” The designer thanked this customers for their generosity and encouraged people to keep donating.

Honey, I’m home 

The candle company announced that they are working in collaboration with the Alkhidmat Foundation and will be donating some of their revenue to the flood relief efforts underway.

Flood relief efforts are taking place all across the country and donations are still required. Please continue to support the victims!

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