KARACHI: Pakistan’s greatly admired designer Zainab Chottani exhibited her new Spring Summer bridal collection 2021 titled Bagh-e-Ishq on 23rd January at Karachi’s iconic Jehangir Kothari Parade, Clifton. Taking part in the designer’s first solo show were a mix of 50 models showcasing the latest trends for bridal fashion.
The collection is said to be inspired by patterns and motifs fueled by the team’s fascination with the Ottoman Empire. The sumptuous collection, as the name implies, is an ode to indigenous Pakistani arts and crafts like the bandhani, chapa print, crushed fabrics and vibrant screenprints, juxtaposed with pieces that are replete with flowing paisley motifs and burnished-metallic tints that resound with the Turkish tradition of decorative illustrations. The flowing ethereal garments in hues of midnight blue, rich pinks, resplendent teals and golden mustards channel royal splendour via floral patterns embellished with age-old crafts like zardozi, and vibrant threadwork – resham ka kaam. This collection, with its contemporary spirit, has been designed to resonate with the modern, luxury consumer in the new normal.
Speaking at her solo show, the triumphant designer Zainab Chottani commented, “Since the pandemic last year, we have all reworked how we function and considering how bridal events have adjusted to the new normal, we customized our collection based on those needs and preferences. Similarly, we also chose to show our clothes outdoors so prospective brides and grooms could imagine themselves in a similar setting. Our designs have been rationalized so there is no lack of fantasy and clothes that are pretty yet practical without compromising on the glamour and beauty of details.”
The décor and art direction of the event was managed by The Social Squad, with choreography by Production 021 and live music by Zia and Mujeeb who flew in from Hunza. Hair and makeup were taken care of by team Nabila and N-Gents. Jewellery for the show was by Allure by MHT and shoes for men by The ShoeMakers & Co. Besides being a Covid SOP compliant outdoor event, all precautionary measures were also implemented at the Zainab Chottani bridal show 2021.