Influencing the right way


By Aliya Zuberi

KARACHI: It is the age of social media and influencers. Makeup, fashion, travel, food, you name it and someone is covering it. But the downside of the rise of influencers is that you need to filter through a lot of pages to find the right fit for you. Here are four quality content pages on Instagram with Pakistani influencers who will definitely influence you!

Sarah Khan (@thecookiecollector)

With social media comes staunch beauty standards set for women. A certain skin tone and a certain body size has been set to describe a perfect woman. However, not for Sarah Khan. If you are in search of Pakistani influencers who are all about body positivity then this page is all for you because Sarah is out to help women embrace their curves and love themselves!

 
 
 
 
 
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A post shared by Sarah Khan (@thecookiecollector_)

Sarah Khan is great when it comes to styling clothes. Her videos prove that curvy women can wear just about anything they want and look great!

 
 
 
 
 
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A post shared by Sarah Khan (@thecookiecollector_)

Another interesting thing about Sarah is that she quit her corporate job working in a multinational company and followed her heart to a job that she enjoys more which is working with a startup. Her highlights on the topic are inspiring for people who feel that the 9-5 routine isn’t for them!

Huma Zeeshan (@humasbrightside)

If you’re someone who enjoys eating but is terrible at cooking, you’ll be happy to stumble across Huma Zeeshan’s page. While she doesn’t fall under the conventional definition of an ‘influencer’, we’ve included her in our list because she sure has influenced us to cook with her recipes!

 
 
 
 
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A post shared by Huma Zeeshan (@humasbrightside)

Thank God for Huma’s detailed recipes that give us exact measurements for the ingredients because let’s be honest, what does add salt to taste even mean?! To make Huma’s page even better is the fact that not only are her recipes easy to follow, they are diverse. Drinks, sweet, savory you name it and she has made it!

 
 
 
 
 
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A post shared by Huma Zeeshan (@humasbrightside)

Amtul and Fahad (@patangeer)

If you love traveling and also enjoy wholesome, funny couples, this account is one to follow! 

 
 
 
 
 
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A post shared by AMTUL & FAHAD-Content Creators (@patangeer)

The couple documents their travels across the world and allows us to live vicariously through them. But it is not just the travels that are fun to watch. Just watching the couple interact and make videos that are incredibly relatable make their account a must follow! Both, Amtul and Fahad, are creative geniuses, have an incredible sense of humour and simply radiate positive energy.

 
 
 
 
 
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A post shared by AMTUL & FAHAD-Content Creators (@patangeer)

Anaum J (@anaumaa)

A single mother, through all odds, raising her son and finding love again? Kind of unheard of in Pakistan. But Anaum is here to prove otherwise!

 
 
 
 
 
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A post shared by Anaum J. | Happiness Coach (@anaumaa)

The happiness coach talks about how to manage through tough days, how to be kind to yourself and those around you. She talks about finding love after 11 years and how she has learnt to put herself first. She also features her incredibly adorable son, Muiz, in her blog and offers tips on how to be a good parent. With her heartwarming stories and even warmer words, Anaum is truly inspirational.

 
 
 
 
 
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A post shared by Anaum J. | Happiness Coach (@anaumaa)

We really wish all Pakistani influencers could create such quality content!

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