HSY celebrates Saba Faisal’s family in his latest collection

Titled 'The Legacy', HSY's luxury collection pays homage to family values

By Hareem Fatima

KARACHI: Hassan Sheheryar Yasin, more commonly known in the industry as HSY has launched his latest collection – The Legacy.

The luxury collection embodies a celebration of kinship and eastern family values. It emboldens the bearer of his design with old-world charm as the outfits exude a regality about them.


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A post shared by HSY (@theworldofhsy)

“Family legacy is not what you leave to your children, it’s what you leave in your children.

Family values, traditions, and heritage have always been the hallmark of the HSY Brand. We are thrilled to celebrate a family that is making its creative contribution to the industry through three generations. The clothes speak volumes of the rich, regal and timeless heirlooms that we love to create. We are honored and proud to share our new campaign celebrating the distinguished and celebrated Saba Faisal with her family all in HSY!”

The fashion film features the family of a renowned senior artist of the industry, Saba Faisal as they spend time together in their luxury wear. The models featured in the video include Saba Faisal herself, Sadia Faisal, Arsalan Faisal, and Salman Faisal. The colors of the film, warm and rich pay tribute to a bygone era when embellishments were a symbol of aristocracy.


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A post shared by Hassan Sheheryar Yasin (@hassanhsy)

The designing and styling have both been managed by HSY, while the concept for the fashion film was conceived by Hassan Dawood, who also did the principal photography for the project. The fashion film on the other hand has been a creation of Asad Khan. The models are seen laden with jewelry by Zaheen Kamran, which adds to the memory of eastern royalty. The makeup by Nabila Salon is kept as minimal as possible, although bold smokey eyes on Sadia Faisal are the first to strike the viewers. However, Nabila, with her ‘less is more’ approach to makeup has once again used her makeup skills to complement the look HSY aimed for his collection.

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