Local brands that are absolutely killing it with winter wear this year

KARACHI: Winter isn’t here fully but a lot of brands have launched their winter wear collections and we can’t wait to for the weather to get cooler so that we can wear our favourite jackets. Here are some of the brands that are on our radar because of how on-point their style game is this year.

1. Eunoia

Matching separates, sweatshirts and trackpants are every lazy girl’s dream come true and thanks to brands like Euniona, you can be comfy but make it fashion. The brand offers a wide variety of fashionable matching separates in various colours and designs.

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2. Sapphire West

Sapphire West boasts a wide selection of winter must-haves this year. Matching separates, woolen sweaters, sweatshirts – there’s a little bit of everything in this year’s collection. The colour palette is neutral; one can expect to see a lot of grey and navy blue in there.

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3. Ideas Pret

Sometimes it doesn’t get cold enough to wear overcoats and blazers in Karachi, and a comfy woolen sweater or cardigan will suffice. Ideas Pret has a wide variety of those. If earthy tones are your palette, then this collection will suit you just fine. Animal print, rust, beige, ivory will fill up your closet if you’re breaking your bank here.

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4. Chaos Apparel

If you’re looking to replace Zara this year, then look no further then Chaos Apparel. This clothing company has a wide variety of smartly tailored blazers, military jackets and long overcoats for anyone who loves a good minimalist design aesthetic and neutral tones of beige and grey. You’ll find the odd pop of colour too (there’s a bright magenta coat in their collection!).

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5. Ethnic

Let us first say that we are LIVING for the edgy and futuristic photoshoot done by Ethnic for their GEN2020 collection. Denim, layers and lots of drama – that’s one way of grabbing attention this season. For those who have a very street chic style, Ethnic is the winter wear brand for you. The collection is made up of oversized denim jackets, knit skirts and baggy trousers that you can mix and match over and over again.