KARACHI: When it comes to a local brand expanding their horizons and stepping into new categories, Sapphire seems to be bringing its A game. After introducing cosmetics and lingerie to its audience, Sapphire has recently launched a new category of modest wear. Available on their website and in stores, the line includes abayas, hijabs, and kaftans in multiple variations.
![sapphire modest wear](https://cdn.shopify.com/s/files/1/1592/0041/products/ABBAYA000004_1_1024x1024.jpg?v=1604733807)
The hijabs introduced by the brand are plain solids in shades of grey, blue, maroon, pink, black and brown. The price point for a single piece stands between Rs.990 and Rs.1,490.
![sapphire modest wear](https://cdn.shopify.com/s/files/1/1592/0041/products/WESTSCF00662_4_1024x1024.jpg?v=1604735295)
Made of 100% polyester, the abayas and kaftans stand at higher price points. Starting from Rs.2,990, a double layered abaya in black can cost you Rs.7,990 from Sapphire. Kimono style kaftans are priced at Rs.5,990 and are available in hues of dusty mauve and blue.
![sapphire modest wear](https://cdn.shopify.com/s/files/1/1592/0041/products/ABBAYA000007_4_1024x1024.jpg?v=1604734002)
Modest wear by Sapphire makes the brand one of the more inclusive ones in Pakistan. By branching out into modest fashion, Sapphire can appeal to a bigger audience, and set itself as a one-stop solution for shopping.