KARACHI: T-Series has removed Atif Aslam’s new song for the movie Marjaavaan after the backlash from some Indian social media users.
The song Kinna Sona was part of Marjaavan which stars Tara Sutaria and Siddharth Malhotra.
T-Series released an apology for not complying with the All Indian Cine Workers Association (AICWA) which has banned Pakistani artists from working in India.
The move came after the hashtag #TakeDownAtifAslamSong started trending on Twitter in India.
A statement by the label said, “It has been brought to our notice that the said song has been sung by Atif Aslam and this song was put up on the YouTube channel of T-Series by one of our employees from the promotion team. He was unaware of his action and erred while putting up the song.”
“We condemn our mistake and apologise for the same. We assure you that henceforth we will neither release, nor promote the song on any platform of T-Series. Meanwhile, we are removing the said song from our YouTube channel. We also assure you that henceforth we will not be releasing or promoting work by any Pakistani artists.”
Meanwhile, some people in India tried countering the hashtag with their own to show support for Aslam.