Source: Catwalk PR
KARACHI: We have seen a lot of celebrities from the entertainment industry launching or venturing into various businesses. The latest addition to the list is industry veteran Faysal Qureshi, who recently launched his fragrance line, Encounter Scents. For this, he has teamed up with Mahsam Raza, CEO of Dua Fragrances and Encounter Scents. The two bring the US-based brand to Pakistan with an official launch event that took place over the weekend.
Attendees included Faysal’s friends from the industry and limited media personnel who came to support him. The list includes Shahzad Nawaz, Aijaz Aslam, Nabeel Zafar, Naveed Raza, Haroon Shahid, Zain Afzal, Faizan Shaikh, Aadi Adeal Amjad, Dur-e-Fishan Saleem and Asim Jofa, among others. Dino Ali served as the host for the evening.
Mushk Kaleem introduces a line of scented candles
Coming back to the fragrance line, in which Faysal Qureshi serves as a Partner and Board Director, the current range for Him and Her includes COMPLIMENT, CONFIDENCE, ROMANTIC, SEDUCTION, and IN THE CLUB.
Faysal Qureshi and Mahsam Raza had a similar passion for perfume and the two asserted that there was a story behind each of the Encounter Scents fragrances. “Each ingredient was cherry-picked according to all the fragrance notes my father liked,” explained Mahsam, adding that all the ingredients used in Encounter Scents are derived straight from the source without a middleman. “Encounter Scents is dedicated to providing its loyal customers with an assortment of high-quality fragrances for all of life’s special moments according to different preferences.”
The two have multiple surprises in store as far as the brand is concerned!
How does she do it and can we pull it off?
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