Generation

Meesha Shafi demands her name to be removed from LSA nominees

KARACHI: Earlier last month, nominations for this year's Lux Style Awards (LSA) were announced. While many deserving candidates had been…

5 years ago

Generation has released a really cool and important video on breast cancer awareness

The brand takes the responsibility of teaching self assessment techniques to women

5 years ago

Generation’s Parwaaz campaign urges women to take a flight

KARACHI: It is easy to discredit women's harassment by shifting the blame on the victim for being "too provocative". We…

3 years ago

Pakistani brands with unconventional fashion campaigns

These campaigns by Lajwanti, Generation, and Khaadi have paved the way for a more inclusive and diverse fashion industry in…

3 years ago

Generation called out for hurting Hindu sentiments

The face of an employee was morphed onto a picture of a Hindu Goddess and shared on Generation Pakistan's official…

3 years ago

Do we need to be buying clothes in instalments?

Instead of becoming more sustainable, clothing brands in Pakistan are offering clothes in monthly instalments. Here is why it is…

2 years ago

Appreciation for Generation’s new festive wear campaign

What better way to launch your festive wear with advice on how to go forward with your wedding!

1 year ago