clothing brand

Meera Jee reveals why she is in the U.S.

KARACHI: Only a few days ago, rumours regarding Pakistani actor Meera being admitted to a mental facility in the U.S. made rounds on…

3 years ago

How brands are being called out for cultural appropriation

KARACHI: Just recently, the Mexican Ministry of Culture called out three top international brands, namely Zara, Anthropologie and Patowl for cultural appropriation…

3 years ago

Twitter obsessed with Sajaly Aly and Wahaj Ali’s latest photoshoot

KARACHI: Perhaps one of the highlights of 2020 was Twitter reacting to Sheheryar Munawar and Syra Yousuf's photoshoot. The platform seems to…

3 years ago

Sapphire announces recycling project

KARACHI: Sapphire, the clothing store, announced that they are starting an exciting new recycling project labelled as "Revive the Thread." The…

3 years ago

Independence Day celebrations: Selling freedom at 14% off

Each year, 14th August translates into azaadi sales, irrelevant anthems (mostly), and meaningless campaigns

3 years ago

Do we need to be buying clothes in instalments?

Instead of becoming more sustainable, clothing brands in Pakistan are offering clothes in monthly instalments. Here is why it is…

2 years ago