KARACHI: With a number of talk shows available for Pakistani audiences to choose from, Tabish Hashmi continues to be one of the most entertaining hosts to watch. His show, To Be Honest (TBH) on Nashpati Prime, is witty, lighthearted and gives fans a chance to know their favourite celebrities in an informal setting. Given the success of the first two spells, TBH is now ready with season 3.
“TBH is a modern age personalized show catered to audiences on the digital arena. The show has gone beyond just celebrities from the entertainment industry and towards people who hold some significance and provide interesting conversations,” Muhammad Rahimtoola, co-founder of Nashpati Prime – a one-stop entertainment shop on YouTube, shares in an exclusive conversation with Cutacut.
When asked if they initially planned to go up to three seasons, he replied, “The initial plan was for at least two seasons, but the response has made us serious for further continuing shows.”
While the pandemic introduced artists with many challenges, Tabish Hashmi’s show, given that it’s digital, seems to have flourished over the months. “The numbers were amazing, and continue to grow even today,” informed Qaiser Ali, co-founder Nashpati Prime. “The total views of the first and second season have crossed 55 million with over 600 million impressions being served while average watch time has been around 10 minutes. So we believe that the show proved to be a source of rich, original web entertainment amidst the pandemic.”
The team behind TBH tailors episodes for all audiences and previous seasons were received by individuals from all socioeconomic groups. Speaking of guests who are invited to the show, the list includes a range of figures including sportspersons, musicians, law enforcement personnel, internet personalities, and entertainment celebrities. Line up for TBH season 3 will also cater to the said categories.
“Season 3 will have a fresher pace and style of content along with interesting revelations from some stars,” promised Rahimtoola, on a parting note.
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